WHO WE ARE

We are a Digital Brand, Communications and Marketing company.

ABOUT US

OUR MISSION

We excel in measurable Digital Sales and Marketing strategies to reach revenue targets.

CONTACT US

Who we are

 

Digital Brand, Communications and Marketing company.

 

About Us

What we do

 

We excel in measurable Brand, Communications and Marketing strategies and plans to reach the revenue targets of our customers.

Our Services

Interim Marketing Management

Our experienced Interim Marketing team promptly deliver real results in a wide variety of business scenarios involving growth, change or turnaround.

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Digital Brand Communications & Marketing Strategies

We adjust and adapt Digital Brand, Communications and Marketing strategies and plans using valuable insights from years of experience – with your data – to ensure optimal awareness, engagement and ROI.

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Training & Workshops

Elevate your staff to new digital competencies with custom training. Our range of digital courses and training programs straddle various levels and requirements – from absolute fundamentals, foundation courses to advanced master classes.

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Digital Marketing News

The shift of power in the digital marketplace: from brands to consumers

Increasingly, the power in the digital marketplace is moving from the brand to a combination of the brand and the consumer. Traditional advertising saw brand-to-consumer marketing messages dominating. However, in the digital marketplace, the traditional marketing...
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Courage Infinipod Transforming Digital Marketing and Marketing Teams digital transformation customer experience building blocks for digital transformation

Transforming Marketing Teams for the Digital Age

We list five strategies for transforming Marketing teams successfully into the digital age. We also discuss the key traits of a marketing team leader.

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Infinipod Digital Team Transformation Brainstorming Business Digital Marketing

The benefits of a digital Business Strategy

A common misconception is that strategic planning for a brand, a communications plan or marketing is only for large companies. But the reality is that most businesses can greatly benefit from the exercise.

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Boy with book and glasses infinipod clever young child stuart little business boy strategic business planning brand communications digital business strategy

The disruption of the Marketing team structure in the Digital Age

The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

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Marketing Team Structure transformation disruption in the digital age

Reinventing businesses digitally: 3 core themes to live by

It takes a great deal of courage to stop and view everything differently. This often takes more courage than the action of executing change. But how does one go about reinventing their business model? In this post, we discuss HOW a business model can be reinvented using 3 core themes.

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Why business model reinvention is necessary

Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.

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Reinventing Businesses Digitally Reinventing your business nerdy sporty actors multitasking jack of all trades master of none

4 Steps to Digitally Reinvent Your Business

Reinvention requires a proven, systematic approach. Because of the complexity involved, most reinventions fall short of their original goals. Extracting the full value from digital business reinvention requires a carefully coordinated approach. We discuss and demystify four easy steps to systematic digital reinvention for your business.

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Reinventing Yourself Digital Marketing Interim Management Scooter Generations Old man young boy hip millenial infinipod action shot fun

The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

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Digital Strategy Marketing

How to reinvent yourself and your business – digitally

Recently it dawned on me how many people and businesses are struggling with digital overall. We know that reinvention is necessary in these ever changing times.

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Infinipod Digital Marketing Services Infographic bubbles

Choosing a Content Management System to suit your needs

Are you beginning to create your first website? We recommend finding a Content Management System to best suit your needs. But what is a CMS? What are the different platforms available and which one should you choose? We list the different benefits and drawbacks of a CMS, the reputation of different Content Management Systems and how this might affect which CMS would best suit your needs.

Read More
Content Management User community CMS Content Management Systems Wordpress User-friendliness choosing the right platform Digital Skills Transformation Juggling Multitasking Business Digitization

The benefits of a digital Business Strategy

A common misconception is that strategic planning for a brand, a communications plan or marketing is only for large companies. But the reality is that most businesses can greatly benefit from the exercise.

Read More
Boy with book and glasses infinipod clever young child stuart little business boy strategic business planning brand communications digital business strategy

The disruption of the Marketing team structure in the Digital Age

The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

Read More
Marketing Team Structure transformation disruption in the digital age

The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

Read More
Digital Strategy Marketing

How to reinvent yourself and your business – digitally

Recently it dawned on me how many people and businesses are struggling with digital overall. We know that reinvention is necessary in these ever changing times.

Read More
Infinipod Digital Marketing Services Infographic bubbles

Choosing a Content Management System to suit your needs

Are you beginning to create your first website? We recommend finding a Content Management System to best suit your needs. But what is a CMS? What are the different platforms available and which one should you choose? We list the different benefits and drawbacks of a CMS, the reputation of different Content Management Systems and how this might affect which CMS would best suit your needs.

Read More
Content Management User community CMS Content Management Systems Wordpress User-friendliness choosing the right platform Digital Skills Transformation Juggling Multitasking Business Digitization

Traditional PR vs Digital PR

Until recently, advertising and PR were two separate disciplines focused on two predominantly different stakeholder groups: earned media & paid media. However, the goal for both remains the same: to enhance brand/client reputation and increase awareness/visibility among target audiences, often to generate sales. These two must work coherently to create and maintain a uniform brand identity. In this article, we discuss the evolution of PR from traditional to digital.

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Public Relations: Traditional versus Digital Marketing Hipster News Social Media Old School

Top 10 Advantages of Email Marketing

It can be argued that email marketing is no longer relevant, however, this is not the case. I can’t remember the last time I went a day without checking my email. Consider the following points which highlight the benefits of email marketing:

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10 top advantages of email marketing infinipod

Top 5 Web Analytics Terms and What They Mean

We list our top 5 web analytics terms and what they mean. By understanding these top terms, you will grasp the most important aspects of web analytics and how to harness their potential.

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Web Anayltics Digital Marketing

Top 5 Web Analytics Tools

We list our top 5 web analytics tools and how they can be used to unlock the full potential of your digital marketing strategy. These useful tools optimize your website & web strategy, allowing you to harness the power of analytics.

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Infinipod Dataset Anaylsis

Top 5 Recommended Web Analytics Tools

A digital marketing strategy will fail to help you understand and unlock the full potential of your campaign if you don’t have the right metrics in place. We have complied a list of our favourite web analytic tools which you can use to understand the effectiveness of your digital marketing campaign. From these successes or failures, you can adapt your campaign accordingly.

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The Importance of Having a Great Website

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