Top 5 Web Analytics Terms and What They Mean

by | Aug 26, 2016 | Insights, Tools

  1. Pageviews: A simple, but valuable metric to help determine which pages on your website are getting the most traffic, and why. With added details about the source of your traffic, you can target your campaigns more accurately to get better results per moneys spent.
  2. Bounce Rate: This statistic is either your best friend or worst enemy. Relevant at certain times or not at all. A few questions that can be asked to gain insights from this statistic are:
    • Did I target my campaign to the right audience?
    • Is the page they landed on optimized for the viewers its attracting?
    • Do I have too little or too much call-to-action on this page?
    • What caused the sudden increase in traffic from an (un)interested audience?
  3. Pageviews: A simple, but valuable metric to help determine which pages on your website are getting the most traffic, and why. With added details about the source of your traffic, you can target your campaigns more accurately to get better results per moneys spent.
  4. Bounce Rate: This statistic is either your best friend or worst enemy. Relevant at certain times or not at all. A few questions that can be asked to gain insights from this statistic are:
    • Did I target my campaign to the right audience?
    • Is the page they landed on optimized for the viewers its attracting?
    • Do I have too little or too much call-to-action on this page?
    • What caused the sudden increase in traffic from an (un)interested audience?

There are many more insights to be gained from these statistics once you truly understand what they mean and accommodate for the statistical error range.

Infinipod Team Digital Marketing Mikayla Humphries Portrait

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