Increasingly, the power in the digital marketplace is moving from the brand to a combination of the brand and the consumer. Traditional advertising saw brand-to-consumer marketing messages dominating. However, in the digital marketplace, the traditional marketing...
We list five strategies for transforming Marketing teams successfully into the digital age. We also discuss the key traits of a marketing team leader.
A common misconception is that strategic planning for a brand, a communications plan or marketing is only for large companies. But the reality is that most businesses can greatly benefit from the exercise.
The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.
It takes a great deal of courage to stop and view everything differently. This often takes more courage than the action of executing change. But how does one go about reinventing their business model? In this post, we discuss HOW a business model can be reinvented using 3 core themes.
Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.
Reinvention requires a proven, systematic approach. Because of the complexity involved, most reinventions fall short of their original goals. Extracting the full value from digital business reinvention requires a carefully coordinated approach. We discuss and demystify four easy steps to systematic digital reinvention for your business.
Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?
Recently it dawned on me how many people and businesses are struggling with digital overall. We know that reinvention is necessary in these ever changing times.
Are you beginning to create your first website? We recommend finding a Content Management System to best suit your needs. But what is a CMS? What are the different platforms available and which one should you choose? We list the different benefits and drawbacks of a CMS, the reputation of different Content Management Systems and how this might affect which CMS would best suit your needs.