Advertising Evolution & Digital Marketing Trends

Artists have up until recently, always used images (or, more broadly, the visual) to convey messages. The opposite can be said of traditional advertising, where text (or ‘copy’ as marketers like to call it), was used before images. The absence of imagery in advertising in its earlier days was largely due to the limited technology…

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5 Digital trends in Marketing in 2017

2016 has been an amazing year for online and digital marketing trends have rapidly risen. But the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017 – and how you can prepare accordingly.

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Choosing a Content Management System to suit your needs

Are you beginning to create your first website? We recommend finding a Content Management System to best suit your needs. But what is a CMS? What are the different platforms available and which one should you choose? We list the different benefits and drawbacks of a CMS, the reputation of different Content Management Systems and how this might affect which CMS would best suit your needs.

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Top 5 Web Analytics Tools

We list our top 5 web analytics tools and how they can be used to unlock the full potential of your digital marketing strategy. These useful tools optimize your website & web strategy, allowing you to harness the power of analytics.

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The Advantages of Outsourcing your Digital Marketing Needs

There are various benefits to outsourcing your digital marketing needs. In this article, we discuss how a business can save money on their marketing, save time and money on marketing staff recruitment and continuous training, benefit from the knowledge of seasoned marketing experts, and more…

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The disruption of the Marketing team structure in the Digital Age

The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

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Reinventing businesses digitally: 3 core themes to live by

It takes a great deal of courage to stop and view everything differently. This often takes more courage than the action of executing change. But how does one go about reinventing their business model? In this post, we discuss HOW a business model can be reinvented using 3 core themes.

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Why business model reinvention is necessary

Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.

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4 Steps to Digitally Reinvent Your Business

Reinvention requires a proven, systematic approach. Because of the complexity involved, most reinventions fall short of their original goals. Extracting the full value from digital business reinvention requires a carefully coordinated approach. We discuss and demystify four easy steps to systematic digital reinvention for your business.

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The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

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Infinipod Team Digital Marketing Mikayla Humphries Portrait

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