The disruption of the Marketing team structure in the Digital Age

The disruption of the Marketing team structure in the Digital Age

The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

Why business model reinvention is necessary

Why business model reinvention is necessary

Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.

4 Steps to Digitally Reinvent Your Business

4 Steps to Digitally Reinvent Your Business

Reinvention requires a proven, systematic approach. Because of the complexity involved, most reinventions fall short of their original goals. Extracting the full value from digital business reinvention requires a carefully coordinated approach. We discuss and demystify four easy steps to systematic digital reinvention for your business.

The process of digital business reinvention

The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

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