OUR 5 STEP APPROACH

TO YOUR CUSTOMIZED BRAND, COMMUNICATIONS OR DIGITAL MARKETING STRATEGY

 

 

You intuitively know the strengths and weaknesses of your organization, but working together we can quantify these values into measurable formats that can be evaluated and prioritized.

 

Everything in online marketing is in bits and bytes so everything is measurable. This sometimes looks like higher math when expressed in channel specific traffic parameters, bounce rates, event tracking and flow visualization. But we translate all this into metrics which you can understand and that indicate the health of your online marketing strategy.

 

We understand that your strategy will be unique because there is no other business exactly like yours. A cookie-cutter or textbook fill-in-the-blanks case study will not reflect your values. Developing a strategy requires hard work, but it is the heart of a successful long term marketing campaign.  To do this we use a simple approach:

5 Step Marketing Approach: Customized Digital Marketing Strategy Analyse button
5 Step Marketing Approach: Customized Digital Marketing Strategy Analyse button

Analyse

  • Brand immersion
  • Research
  • Benchmark
    • Listening
    • Understanding challenges
    • Identifying the opportunities
5 Step Marketing Approach: Customized Digital Marketing Strategy Define button
5 Step Marketing Approach: Customized Digital Marketing Strategy Define button

Define

  • Brand Strategy
  • Technical Specification
  • Performance Indicators
    • Defining objectives
    • Defining strategy
    • Bespoke planning
5 Step Marketing Approach: Customized Digital Marketing Strategy Create Button
5 Step Marketing Approach: Customized Digital Marketing Strategy Create Button

Create

  • Concept
  • Copywriting
  • Art direction
    • Storytelling
    • Sharing Experience
    • Delivering a message
5 Step Marketing Approach: Customized Digital Marketing Strategy Build Button
5 Step Marketing Approach: Customized Digital Marketing Strategy Build Button

Build

  • Execution
  • Integration
  • Development
    • Sharpening the commitment
    • Creating competitive tools
    • Creating value
5 Step Marketing Approach: Customized Digital Marketing Strategy Improve Button
5 Step Marketing Approach: Customized Digital Marketing Strategy Improve Button

Improve

  • SEO
  • KPI analysis
  • E-marketing
    • Analyzing the reactions
    • Enhancing the performances
    • Making the target loyal

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