There are various benefits to outsourcing your digital marketing needs. In this article, we discuss how a business can save money on their marketing, save time and money on marketing staff recruitment and continuous training, benefit from the knowledge of seasoned marketing experts, and more…
We list five strategies for transforming Marketing teams successfully into the digital age. We also discuss the key traits of a marketing team leader.
A common misconception is that strategic planning for a brand, a communications plan or marketing is only for large companies. But the reality is that most businesses can greatly benefit from the exercise.
The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.
It takes a great deal of courage to stop and view everything differently. This often takes more courage than the action of executing change. But how does one go about reinventing their business model? In this post, we discuss HOW a business model can be reinvented using 3 core themes.
Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.