Traditional PR vs Digital PR

Traditional PR vs Digital PR

Until recently, advertising and PR were two separate disciplines focused on two predominantly different stakeholder groups: earned media & paid media. However, the goal for both remains the same: to enhance brand/client reputation and increase awareness/visibility among target audiences, often to generate sales. These two must work coherently to create and maintain a uniform brand identity. In this article, we discuss the evolution of PR from traditional to digital.

Pin It on Pinterest