Why business model reinvention is necessary

Why business model reinvention is necessary

Why should a business consider digital reinvention, more specifically, a business model reinvention? What is driving this need for change? Recently, business models have dramatically changed. Consider for example, the rise of a company such as Netflix. Today, this start up company is worth millions of dollars. In only a few years, they have managed to completely disrupt their industry and make experts question the traditional business model in which they once sought solace.

The process of digital business reinvention

The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

Traditional PR vs Digital PR

Traditional PR vs Digital PR

Until recently, advertising and PR were two separate disciplines focused on two predominantly different stakeholder groups: earned media & paid media. However, the goal for both remains the same: to enhance brand/client reputation and increase awareness/visibility among target audiences, often to generate sales. These two must work coherently to create and maintain a uniform brand identity. In this article, we discuss the evolution of PR from traditional to digital.

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