The disruption of the Marketing team structure in the Digital Age

The disruption of the Marketing team structure in the Digital Age

The traditional marketing department structure is under siege by new technologies. In the dawn of the Digital Age, many marketers realize that their organizations need an overhaul. However, many are struggling to devise a new world order. This is not surprizing – with so many blockades within the traditional marketing department structure, seamlessly connecting these silos is difficult. The dawn of the Digital Age recognizes that digital marketing, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

The process of digital business reinvention

The process of digital business reinvention

Every day is another step in the process of digital business reinvention. It’s a continuous process and one which will arguably never die. When Madonna burst onto the scene in the early 1980s, there was little reason to suspect that she’d have more than her 15 minutes of fame. But in the nearly three decades since her debut album, she has managed to remain a media icon. What’s her secret?

Traditional PR vs Digital PR

Traditional PR vs Digital PR

Until recently, advertising and PR were two separate disciplines focused on two predominantly different stakeholder groups: earned media & paid media. However, the goal for both remains the same: to enhance brand/client reputation and increase awareness/visibility among target audiences, often to generate sales. These two must work coherently to create and maintain a uniform brand identity. In this article, we discuss the evolution of PR from traditional to digital.

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