A digital marketing strategy will fail to help you understand and unlock the full potential of your campaign if you don’t have the right metrics in place. We have complied a list of our favourite web analytic tools which you can use to understand the effectiveness of your digital marketing campaign. From these successes or failures, you can adapt your campaign accordingly.
2016 has been an amazing year for online and digital marketing trends have rapidly risen. But the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017 – and how you can prepare accordingly.